Majestic mountain vistas, breathtaking coastal views, and an ambience woven by history and the four seasons -- here you can enjoy the varied flavors of the changing seasons amid historical townscapes. You'll find many things to see, along with convenient access. We welcome you to Chubu, where you're sure to have a thrilling trip!

  • What Is the Chubu Region?
  • Toyama Prefecture
  • Ishikawa Prefecture
  • Fukui Prefecture
  • Nagano Prefecture
  • Gifu Prefecture
  • Shizuoka Prefecture
  • Shizuoka City
  • Hamamatsu City
  • Aichi Prefecture
  • Nagoya City
  • Mie Prefecture
  • Shiga Prefecture
Toyama photo

Toyama

Savor the Majesty of the Great Outdoors along with Tasty Food from Land and Sea

One attraction of Toyama Prefecture, located near the center of the Japanese archipelago, is its dynamic natural scenery that varies in altitude by some 4,000 meters, from the towering 3,000-meter peaks of the Tateyama mountain range to depths of greater than 1,000 meters below sea level in Toyama Bay.

Major specialty products : Firefly squid, Japanese amberjack, trout sushi, Himi udon noodles
Number one in Japan for : Production of tulip bulbs, production of wooden baseball bats, Kurobe Dam (the highest dam in Japan)
Sightseeing destinations : Toyama Prefectural Tourism Association
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Sankyo Village

The settlement in Tonami Plain is a typical area where houses surrounded by green residential forest are scattered all across a flat plain. This beautiful scenery is representative of a typical Japanese rice farming ...

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Tonami Tulip Fair

1 million tulips of 4 hundred different varieties decorate this 13ha sized park. During the tulip blooming season, various events such as tulip dance and outdoor concerts are held.

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Ecchuowara Kaze-no-bon

Ecchu-owara Kaze-no-bon started when people paraded through the town while expressing the joy of living in a comical way during the Genroku period. The term "owara" comes from "oowarai," which means great laughter, an...

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Kokiriko Festival

"Kokiriko" is said to be the representative folk singing of Gokayama, which originated in the ancient Dengaku (Japanese harvest celebration) along with Mugiyabushi . People dance while beating the sasara (a musical in...

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All Japan Chindon Contest

All Japan Chindon Contest is held in Toyama Castle Ruins Park or at Heiwa Street for 3 days on a weekend in early April, when the cherry blossoms are at their most beautiful. Many chindonya (brightly-dressed musician...